A delegation from General Motors Corporation (GM) recently visited Pakistan to study the local automobile market and explore investment opportunities in the sector. General Motors is the world’s largest automobile company, marketing its vehicles globally under brands such as Chevrolet, Cadillac, Hummer, Opel, Vauxhall, Buick, Saturn, GMC, Saab, and Pontiac. The General Motors team, led by Jonathon Flott, Senior Manager of GM Asia Pacific headquarters, visited several multinational companies and financial institutions to understand the local market environment, investment climate, and vast potential of the car market. The team also visited Chevrolet dealers in Lahore, and met with the Pakistan Board of Investment in Islamabad.

 

The visit was organized by Nexus Automotive, the importer/distributor and assembler of General Motors and Chevrolet products in Pakistan. According to Masood Razaq, Vice President at Nexus Automotive, “We are very pleased with the level of support and strong partnership we have with General Motors to develop the Chevrolet brand and an exciting product line for Pakistan. The visit by the GM team underlines the close relationship between our two companies, and is a testament to how we are working and investing together to develop a successful business for many years to come.” Razaq added, “Today only 1% of Pakistan’s population owns a car. As the country continues to develop and prosper, we believe the Pakistan represents a huge growth opportunity for Chevrolet, given the strength of its global brand and world-class product range.” Chevrolet is already the No. 1 brand in key emerging markets such as Russia and Brazil, and is among the fastest growing brands in Europe, India, and China. In the United States, Chevrolet has been the largest selling nameplate for many decades.

Since its launch in 2004, Nexus Automotive has developed a national dealer network and established assembly operations for the 1000cc Chevrolet Joy in Pakistan. In addition, the company imports and distributes the world renowned Chevrolet Optra (1600cc) and Chevrolet Aveo (1500cc) in Pakistan. The company’s product range makes it the only national player to offer a small car, compact sedan, and full sized sedan under one brand umbrella.